Learn how Instagram can attract more leads for rental properties with strategic visual content and engagement tactics.

Instagram has become an effective tool in today's visual environment for bringing in leads for rental properties. Whether you work as a landlord, property manager, or real estate agent, using Instagram well can have a big impact on your company. We'll look over strategies, advice, and important takeaways in this post to help you use Instagram to generate the most leads for rental properties.

Table Of Contents

• 1. Create a business profile



• 2. Post images and videos for properties



• 3. Create Engaging Content



• 4. Use hashtags



• 5. Geotag your posts



• 6. Use Instagram ads



• 7. Generate leads with calls to action

1. Create a business profile

Verify that the profile you're using is business-related and not personal. By selecting Settings > Account > Switch to Business Profile, you can change your personal profile to a business profile. You may access features on Instagram like contact buttons and post insights by creating a business profile. You can use it to advertise your content as well. It is easier for visitors to your website to contact you or find out more information about your company when you have a business profile.

2. Post images and videos for properties

It should go without saying that if you sell or rent out real estate, make sure your Instagram account reflects that. Share clean pictures and videos of the interiors and exteriors of the houses you are promoting. This is a fantastic opportunity to showcase your attention to detail and sense of style to prospective clients who may be interested in hiring you to work on their own homes in the future, in addition to drawing in possible tenants and buyers.

3. Create Engaging Content

For real estate businesses, Instagram Reels are an excellent means to produce interesting content. Use them for giving brief real estate market trends and insights. To give viewers an idea of the neighborhood's special appeal, highlight its landmarks, educational institutions, and infrastructure. Reels on local events, creative home tours, or captivating tales can all add creativity. Entertaining reels, behind-the-scenes glimpses and trendy topics also attract viewers.By providing a variety of content in a single scroll, carousel posts help draw in users by raising interest and engagement. 

4. Use hashtags

Using hashtags to connect with individuals who share your interests is a terrific idea. Your postings show up in hashtag search results when you include relevant hashtags. This exposes your material to readers who are interested in the subjects you are posting about but may not be familiar with your brand yet. Each post can include up to 30 hashtags, but try not to use too many. Mix hashtags that are pertinent to the subject of your post with those that are popular. Use hashtags like #realestate #openhouse #househunting #homesforsale, for instance, if you're posting about an open house.

5. Geotag your posts

Another excellent method for interacting with local leads is geotagging. Your postings show up in the location's feed and search results when you add a location tag to them. Someone searching for "#Bengalururentalapartments," for instance, will see all of the most recent postings about rental apartments in Bengaluru, including yours if you have geotagged it appropriately. When you're attempting to connect with folks in a certain location or neighborhood, geotagging is really helpful.

6. Use Instagram ads

To reach the audience you want, you can utilize any of the ad types that Instagram offers. Story advertising, for example, can be used to promote open houses; video ads can be used to give a tour of a property; and photo ads can be used to highlight homes that you are selling or renting. A single advertisement can also include multiple photos or videos when using carousel advertising.

7. Generate leads with calls to action

Making calls to action that are both appealing and obvious is the fourth phase in creating leads. The next step in the renting process, such as getting in touch with you, going to your website, or scheduling a showing, should be encouraged by your content and tales for your followers. To start discussions and qualify leads, you should also use direct messages. Another effective way to provide value and obtain contact information is by using lead magnets, which include free ebooks, checklists, and instructions.